

The Cost Of Unfinished Business (audio link)
Trying something new with an audio podcast. Let me know if this is something you'd like more of. Enjoy! https://anchor.fm/edward-gusts/episodes/The-Cost-Of-Unfinished-Business-e1c6os7


How Do You Promote Consistently When You Are Working On Long Term Projects?
Hey Artist, I've been wrestling with a problem. I believe that one of the most important things an artist can do is promote their work consistently. I think a minimum of one post a week is necessary to maintain an audience that will be receptive to your art. But, there is one huge problem with this idea. Namely, some art takes years to produce. How do you promote your art without the completed work of art? Now for some people, this won't be a problem. Social media is filled w

You Are The Artist, Not The Art.
Hello Artist, I want to share two things that I need to remind myself. Or more accurately, two different aspects of one thing: You are the Artist, Not the Art. As much as I go off about artists needing to share their work; the fact is, all you can do is make art and share it. If your art is well received you may get new opportunities, but the new work cannot ride on the laurels of what you made before. If anything, it must surpass it. In addition, hard work is not a guarantee


How The Hell Is An Artist Supposed To Market Themselves?
Hello Artists, I've been studying marketing to get my art (and my friend's art) seen. Here is the interesting thing: Marketing a person is very different than marketing a product. If your art is making Jewelry or Socks that you sell on Etsy, incorporating marketing to your art is going to be pretty straightforward: Make a website, Facebook page, Shopify etc. Buy targeted ads on Facebook or Google Analyze ad performance and tweak them Make a better ad Sell your product. This i