Last night I did a YouTube live stream. It did not go well. Here's the thing: If you are live streaming you should be performing in some way or doing Q & A. I made the classic mistake of streaming live because I thought I should. There are hundreds of outlets. Your job is not to use them all. Your job is to use the right ones and to use them in the best way for you. This should be obvious, but I figured a reminder couldn't hurt. You need to get your art out there, but you cho

Hey Artist, Today I want to break down the four stages of Marketing. In Brief they are : Awareness, Consideration, Conversion, and Retention. So great! What the hell does that mean? Well, here is the thing. Most Artists fall into the trap of only starting to tell people about their work when it is up for sale or about to be in a show. The problem with this, is that it takes most people a while to get comfortable with something they don't know about before they are willing to

Hey Artist, Recently I have been doubling down on my own advice. I have submitted my art to contests. I have been active on social media. I am connecting with other artists and doing my best to support them. And a terrible thing is happening. It's working. Why is this terrible? Because I did not do it sustainably. With enough caffeine, most people can go above and beyond. I did it for about a week. And then I crashed. I definitely moved the needle in terms of gaining awarenes

Hey Artist, Today's post is to let you know that I am expanding and creating a YouTube channel that examines how to apply marketing to art. Also, you absolutely should create a YouTube channel yourself in order to promote YOUR art. But while you wait for that post, check out and subscribe to the channel. Thanks for making your Art, E